Retailers' Website Usage Questionnaire
In today’s retail marketplace, having both an online and in-store presence is vital to provide customers a holistic shopping experience. To better understand how home improvement retailers use websites and manage the content they present on them, NHPA and Hardware Retailing distributed an online questionnaire to more than 100 retailers in the fourth quarter of 2015. The data shows that more than 86 percent of respondents have a website, but only 30 percent of those retailers believe their stores’ websites are excellent or very good. Most of the respondents believe their sites have plenty of room for improvement.