Meet the Instructors

Learn From a Faculty of Experts and Experienced Retailers

University-Level Instructors

Dr. Rob Mathews

Executive Director, Entrepreneurship Leadership Institute, Ball State University

Dr. Mathews specializes in how to build highly effective teams. His teaching style combines the theory of human capital development and his experience previously owning a home center.

Dr. Mike Goldsby

Chief Entrepreneurship Officer, Ball State University

Dr. Goldsby specializes is leadership, innovation and business strategy development. He authorized the “Entrepreneurs’ Toolkit” from Great Courses, as well as numerous books on small business strategies for success.

Dr. Craig Caldwell

Dean of the Lacy School of Business and Associate Professor of Marketing and Management, Butler University

Award-winning professor, researcher, business education leader, and consultant. Dr. Caldwell works with organizations to develop strategic direction, identify organizational culture, and develop processes to bring about organizational change.

Brian Landis

President, Ancrage Consulting LLC

Landis spent much of his career with Accenture and now consults with small to mid-market sized businesses specializing in business process development and improvement.

Industry Experts

Phil Mitchell

President and Co-founder, Discovery Retail Group

Mitchell teaches retailers to understand that a store focused on creating favorable customer experiences produces increased shop times, increased impulse sales and a better bottom line.

Gary Petz

Vice President and Co-founder, Discovery Retail Group

Serving in both retail and wholesale hardware and lumber operations, Petz’s experience allows him to help retailers focus on the customer experience their stores create.

Jim Close

Principal, Risk Management Loss Prevention Services Inc.

Close previously served as Director of Loss Prevention for Ace Hardware Corp. helping retailers reduce shrinkage in their businesses.

Jim Robisch

Principal, The Farnsworth Group

Robisch is a principal of the Farnsworth Group, the leading industry research consulting firm specializing in pricing perception of today’s consumers and pro customers.

Kim Peffley

Executive Director of Educational Development and Consulting, NHPA

Kim is the executive director of educational development and consulting at NHPA. She began her career more than 30 years ago, working at her family-owned True Value, and then served as general manager for a seven-store Ace chain in Indiana. She established development and mentoring programs, created merchandising procedures and was instrumental in driving sales, decreasing expenses and growing the business. As a certified DiSC Facilitator and Consultant, Peffley uses her industry-specific retail management and leadership experience to offer professional training and support to retailers.

Home Improvement Retailers

Josiah Gates

Executive Vice President of Retail, Aubuchon Hardware

An RMCP alumni, Gates is a top executive for Aubuchon Hardware, with 105 stores located throughout the Northeast.