Organizations across every industry are continually moving through various stages of the business cycle. But in recent years, the cycle has sped up. The days when change moved slowly, like the hands on a clock, are long gone, and business models that once lasted for decades can now become irrelevant in mere years. Disruption has become the norm rather than the exception, and at the completion of each disruption cycle comes innovation (sometimes) or obsolescence (often). In this presentation, Steve McKee will explain the disruption cycle, help attendees determine the stage their companies are in and provide helpful tips on how to be disrupters rather than the disrupted.